hey there everyone welcome to another episode of the management Partners podcast I'm Kevin Daisy and I'm excited
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as always to be your host today I have a cool guy uh coming from a small town
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firm I got ly bis on the on the podcast today so welcome to the show Hey Kevin
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thanks for having me man yes sir yeah I've enjoyed our chats uh prior to this
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recording getting to know you a little bit better um and uh you know cool story
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unique situation I think will be great for folks to hear and learn from
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especially um if you're a smaller firm or start out firm especially if you're
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in a smaller area or outside some larger metropolitan areas and so uh really what
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we'll be focusing on today is you know learning from Lloyd is you know he's right outside of New Orleans and Baton
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Rouge so he's he's got two big areas big cities around him but he's right in the middle and so for him he's kind of a
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small town Hometown law firm uh but at the same time a lot of sources of leads
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and and and clientele is is right next door so really want to kind of talk about what that's like to have a firm on
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the outskirts or just outside of those big city areas so if that sounds like a firm like yours um Lloyd's going to
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share a lot of cool things today we'll be talking about some brand um and things like that as well and and how to
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get more clients and and do well and and do good things in your community and how
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that can really help you know establish your firm so so ly without further Ado I
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guess uh first off tell us your story and and how you got started in this yeah
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of course uh so um I'm like first generation college graduate in my
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extended family and I I kind of didn't have any direction of what to do in college I had no idea about the law um I
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went to college got an engineering degree and I think you told me you had an engineering degree as well which was
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interesting um but through that I I like worked in some manufacturing chemical
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manufacturing facilities and uh I just didn't like it it was kind of it didn't fit with my
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personality and so I was like ah you know what I'll go to law school um kind of off the
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cuff which was kind of a crazy decision but went to law school thought I was going to use kind of my engineering
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background um did like environmental law studies at tulan had a great time um
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learned a lot came out and started practicing and did some like you know
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toxic Tor remediation style work and then um when I graduated it was also the
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year of Hurricane Katrina in the New Orleans area and so I think everybody who graduated or
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was a practice practicing attorney around that time in the south Louisiana area did some kind of hurricane damage
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property damag type of of work and you know I'm no exception to that I mean I
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was a baby lawyer and like go to court do handle these motions depose
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these experts and like well I have no idea what's going on they like well there's so much work right now like
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nobody really does everybody's kind of in the same boat um and so I did that for a number of
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years and then one day in like 2008 um I got a call from my
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grandmother telling me about my cousin her niece who
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was um dealing with a brain cancer issue she said look I don't really know
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what's going on but she needs some help um and so I picked up the phone and I gave her a call and I could tell
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pretty immediately that there were some issues um from a from a medical
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standpoint and the help she needed was her Disability Policy it kicked her off
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and said oh we think you can work um now I had never I had never done any kind of
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you know extensive medical legal medical work before but I just knew that was
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wrong um because this was somebody again who I'd known my whole life
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and I in conversations with her she's just stopping me and asking me hey can you tell me your name
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again and it just it just left me dumbfounded that an insurance company
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could tell her oh we think you can work and really it just it
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it it angered me and I just dug in and I you know I was like I don't know what I'm doing but I'm gonna figure it out
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and you know I started figuring it out figuring out what's going on figuring out how to fight this denial figuring out how to help her uh and through that
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process helped her get her benefits back get her her financial security for her
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and her family back um to where it
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was and then just started getting I just started blogging about this like what I was learning and so this was like early
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days of Wordpress I just created it was like aw wordpress.com blog um
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the free website blog sites yeah yeah um and he would
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started contacting me from all over the country like hey I'm dealing with this issue can you help me can you look at my
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case and from there kind of saw that okay maybe there's some potential here
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um at the time I was working for a small firm in in New Orleans
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uh by now it's like 2010 and I was like you know I think I can do this I think I can go on my own I think I can start
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this practice um I was able to convince my wife who at
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the time was seven months pregnant with our third
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child so all on your own yeah so you know it's the the best of times right
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and so I I think the lesson there is like there's there's really never going to be a great time um you know if you
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wait for that perfect time it's never going to happen You'll Always Find EXC uses and so amen we just took the leap
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man and um kind of used what we we learn
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to to focus originally on disability cases uh long-term orisa type cases and
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Social Security Disability built a you know a small practice around that for a while I
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wanted to really be involved with my children's lives um from my background
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my father wasn't really involved in my life and I was like it's not going to happen I'm going to go to PTA meetings parent teacher
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conferences I'm want to coach them in sports and show up for every event and so while they were growing
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that was kind of our Focus to just practice enough but to be involved
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hope fully um and then as my children started getting older I started kind of
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grow in the practice a little bit more and so you know by 2016 17 18 um we were
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starting to bring on team members go into other practice areas
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where we were the clients that we had helped that found us for the disability stuff and like the work that we did were
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like hey can you help me with can you help me with this personal injury case I was in a car crash or my my son or
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daughter was dealing with this and then you know as you said earlier we're in a
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small town people just show up because you're a lawyer and they don't have any other
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lawyers that they know or that are close to them and they're like can you help with a succession can you do a will a
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power of attorney can you handle these other things and so that wasn't really our Focus but we
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hated turning people away I hate turning people away I feel like he I have an
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ability to help and it's the right thing to do is to try to help and so figure
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out kind of how we can use that to our advantage um and be I think being in a
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small town really helps you kind of connect with people on a different level
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um and become that trusted go-to resource for them even if you can't help them and so we kind of turn that into
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hey reach out to us we probably will if we can't do it we will probably know
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someone become that go-to person yeah yeah and so from there we we've kind of
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grown into we now we primarily handle uh personal injury and disability cases our
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personal injury cases are you know kind of localized south Louisiana area um or
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people who live in south Louisiana sure and our disability cases I mean those
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are kind of Nationwide interesting so you you've
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become getting National cases for that so well I want to kind of dive more to
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to that and the small town the brand and stuff like that too but just for everyone watching or listening um his
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website if you want to take a look at Lloyd's firm is uh ljbl legal.com say
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ljbl legal.com and we are talking beforehand you know before before he had
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what disability Louisiana or something like that yeah Louisiana disability law
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so he had a very specific Niche domain but as he's grown uh about four years
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ago it sounds like they they switched that domain and wanted to be a little bit more open so something to keep in
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mind especially if you're think about SEO organic your online presence or any kind of branding or like broadcast
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Billboards whatever that domain you're using is pretty important and so think about your long-term plans as a
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firm uh or if you have Partners like what domain you're using because Lloyd does is there an SEO in
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house uh which is very impressive um they've done a very good job with that and so he knows kind of the the
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challenges with switching that um it's not an easy process yeah so just a tip
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there that you know look at your domains think about the future and uh
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get something that's going to be you know kind of General in use uh we just had a firm recently go to VA legal
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services for Virginia VA Legal Services because they their Partners keep changing and they' just they keep
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changing the domain over the years so anyway pro pro tip
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um and actually I had had Jennifer Gore on recently and she's got Atlanta injury
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law she's branded to that versus her name um so just something again to kind
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of think about with your future plans and branding and kind of what your goals are um so Lloyd small small area outside
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of two big cities technically uh kind of want to talk more about you know how you established that and um how a firm
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can you know still rank online and still get
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clientele and kind of that cross between being found but also being seen and
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known that it sounds like you've done a really good job of of both of those things so small towns small events small
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communities being known but also if I go online and I'm looking I'm not sure who
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you are maybe I'm new to the area uh that I'm also able to find you there so let I want to kind of talk about what
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you've done there yeah sure so um part of it is
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just understanding the market that I think most big cities have a very
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very competitive landscape when it comes to personal injury cases um you're going to have a few huge players in the market
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and then a a fair number of of uh medium to large siiz players in that market and
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for us you know it's no different and we cannot we could not spend the type of
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dollars to put into the TV radio billboard PPC SEO
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campaigns that a lot of these bigger firms could um but we knew that we could
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do good work we could get some clients and so we kind
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of have to figure out how do we how do we position ourselves as you say between these two
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bigger legal markets um because you know
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online there there are no kind of geographical boundaries right I mean you can type in a keyword and maybe you can
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get something but people from way outside of your city or your location will show up first
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um if they put in the right keyword they throw enough dollars at it for long
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enough and so how do we start kind of nudging in getting our own slice of
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that pie and I think what we what we kind of discovered or what we stumbled upon I won't say discover we kind of
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what we started doing was hey we're local we know that we can't compete with these guys let's not try to but what we
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can do uh and what most of them won't do is you know we live in this community
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we're a part of this community we can be visible in this community um and through
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that you can start becoming known in your community
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as well as hey you're doing a a benefit for you know the school or so and
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so treatment for their you know cancer or whatever you're doing a golf tournament great we'd love to help hey
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can you give us a backlink can you you know start building up small local backlinks just by you know you're going
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to donate anyway ask them they they have a a web page or some type of social
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media site yeah ask for a backlink to your to your website and that will start
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building that local kind of authority that way yeah you might not get the reach out from those two bigger cities
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but when people closer to you are starting to look online they'll see like oh yeah you'll pop up plus if they start
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digging into your site they'll see oh well yeah this guy really does he is
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committed to this community look he's supporting the school he's supporting all these other fundraisers he's you
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know here locally you're showing up at a vent you take pictures of your tent at the local Festival you you're there your
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team's there not to sell anything not to give any you know you're giving some stuff away but I also say hey look if
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you got questions just call me up stop by uh get on the calendar I'm I'm willing
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to talk to folks um and that it goes a long way and so it it kind is a mesh of
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both the digital um advertising that I think is necessary now as well as kind
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of the old school show up be there type of marketing that that resonates with so
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many people um and so that's kind of what we've done and what we've kind of grown into we we
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still kind of you know we still do those things no I love it I think um you know
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hitting the pavement hitting the street uh make you to make some time for that especially you know if a new firm
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starting out you know you got to make time for those things you know make a plan uh join boards get out and help
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people do what you can um but you
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know again having the time for that because you get busy with a couple clients a couple cases
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and and you put that the side you're not paying attention to it it'll you'll have these waves when you're active and when
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you're not um so but I love the the mesh of you know digital and kind of what my
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expertise is with you know the real which is like in person and and actually showing up and donating to these things
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and and participating in your community yeah very important to do both of those things and and you know we we we my
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marketing team forces me to take a lot of pictures at these events and what what ultimately happens is you know
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people like seeing themselves not me but others you know oh look he put me on his
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website oh they put me in their social media they like it they share it to their friends their friends like it you
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know um it and it just kind of grows organically um we
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do many types of events I think I just the local high school is doing some type
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of shark tank event and April you know they reached out to us like hey can you
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be a can you come and be a judge for us uh the that's awesome the high school
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from the next town over did a career fair recently they reached out like hey we know you are involved we would you
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mind coming or sending someone on your team to come um we sent our team to the
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Middle School Career Fairs just to kind of talk to folks right be out there the teachers see you the the school workers
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see you the parents that that are there see you and they know that hey you are committed to this community it's not
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just you're not just a lawyer in town you're here you show up and you take pictures and you post them and they like
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seeing it and you know they share it for us yeah I'm
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in just a quick I got invited a couple a few years back now but it was like a a local high school that has an
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entrepreneurship program and I went and spoke there and uh it was awesome but um
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it's those kinds of things that you can go do it they invited me that didn't even cost me nothing I just got to speak
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to a bunch of kids but yeah to to match it with the digital right you get you're you're going to a a
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school and they're doing an event they're going to take pictures and you just talk to the organizer like hey
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please put that picture up here's my my website put me a backlink and then you're going to get a backlink from
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a.edu domain oh yeah you know that's going to be a good you know has some good domain
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Authority for you about the anchor text say tell them to put the anchor text is
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that's right uh we have our you know my marketing team will you know work with
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them to to and most of those folks they will just do whatever you ask them as
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far you know as long as it doesn't go against their policies or rules which none of this does hey can you give me a
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link here can you put it here can you put this anchor text in can you change the Titleist because you know they
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their teachers they're doing this as volunteer stuff they're just looking for
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visibility as well and any accomodate that's right if you can help them teach
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them a little they'll be more than happy to kind of to accommodate you and and
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put it up how you want yeah so this a side note too sorry my allergies here
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um Springtime in Virginia yeah um so but
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so one of the things too if anyone listening and and kind of what Lloyd's again where he's located and any other
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firms listening that are again the outskirts or in a smaller town and maybe in the middle of nowhere um and I got
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clients that in the middle of nowhere and I got some that are just on the outskirts and some of the bigger firms that have all the Deep Pockets and all
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the money you can find these little cracks and holes in areas that they're not
20:21
investing and because they're so big and they spend so much they're also going
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after all the high ticket stuff and they're usually focused right in the the
20:32
city the town you know they're going to put all the energy there and so the the good thing about that is is to not be
20:39
discouraged if you're smaller is they can't focus on every little town and
20:45
every little pocket you know it's just not going to be part of their strategy they want the biggest the best and so
20:52
that's an advantage for the small firms there's going to be areas that they're not focused keyword they're not hitting on whether it's PBC or SEO or locally
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like louy is doing as well like they're not going to be at all the local events at these smaller towns they're going to
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be the big events that you recognize uh you know maybe the business Community might
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recognize but there these bigger events they're going to sponsor so yeah it's opportunity I think it is a big I think
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it's a it's a great opportunity especially like you said if you're just starting out you got a new firm because it's it's so hard to
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compete for those bigger cases those bigger firms like essentially you can't
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yeah you know you're never going to be able to spend as much money as they can so you got to attack the problem in a
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different way and that's what we you know what we try to do is be there it's who we are you know
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we're already we live in this community uh we our kids are involved in this
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community we grew up in this community and okay you can do that in your community but you can also Branch it out
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too by just being involved in the community next door show up the one across we have a big river you know the
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Mississippi river separates us from part of that River yeah it separates us from
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the other part of our Parish but just go across the river and and and
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be there and you become associated with it by showing up and then when they look online they say oh I know this guy I saw
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him they have a case they see they they saw you at an event they're looking for
22:31
an injury attorney and then your name pops up and they're like oh I know him not only is he a lawyer he
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also showed up to our stuff he supported our team he he supports our school he
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supports our kids he supports this stuff in our community let me give him a call
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first that's try to do yeah and I think um another thought that I just had was
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um again the the bigger firms they're not going to be doing that they're probably not going to have people going out and meeting folks leadership's too
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busy they're not going to be doing that um they probably don't want their attorneys out doing that stuff not at
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the consumer side anyway like the plaintiff side maybe a business attorneys business attorneys totally
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different you know different kind of approach similar approach but different um
23:22
but one of the things too is um your brand so we talked about brand bit in
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the beginning but if I go look for an injury attorney I might not want me
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personally might not want the big shot attorney on the billboard that screams and yells on TV and stuff that might not
23:41
be comfortable for me as a I'm not saying that's to me but I might not want to approach that firm they might seem a
23:48
little too scary to call how much are they going to cost I don't know if I'm going to you know they just going to
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like push me through a big system like what what's the interaction I'm going to have so I think if you have someone
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looking at two different Law Firm Brands some might want the the yelling
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attorney that says I'm going to fight for you and get all your money or they might not they might want
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the approachable Community Focus firm that they can call and feel like they're
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going to have someone on the phone and and they can meet with in person so you're going to have perceptions there
24:24
right and so even if uh the the local client finds the big firm or knows of
24:30
them they might not want to reach out to them so then Lloyd's another option and so they say you know what I like this
24:36
firm better it it appears more approachable I can get to know Lloyd by looking at his website or watching a
24:42
video of it and so I I think there's a big part of that so the big firms can't win everybody they just can't win
24:48
everybody yeah because of that so I I was thinking of the story and it kind of
24:54
resonated with what you're saying and another reason you know I think this kind of approach works so I got
25:02
married uh 22 years ago now I had some you've had a boss
25:08
since yeah um we had some great family and friends
25:14
who you know truly loved us would kind of do anything for us but we told them we were getting married in New Orleans
25:20
the wedding was going to be downtown and the French quarter and they were like I mean I like you but I'm not going to the
25:27
city right and I think you know it it's a good reminder that hey even in your community
25:35
being visible in your community is important because there are going to be folks who don't want to go to the city
25:42
but if they can't find what they need in in the in your community they will out of necessity and so by being visible by
25:51
being out there making sure these folks know that you are here you are in this
25:56
community um they will naturally want to just stay
26:02
with you because they don't want to go to the big city they're whatever they're scared of it it's too far away it's too
26:07
much traffic too much whatever um but if they don't know you're there
26:14
they will naturally just still look for someone to solve their problem so you gotta show up and be there and I think
26:22
you know being digitally Adept is absolutely necessary because what happens is
26:29
they know you're there but they're still going to go look for you online exactly
26:34
yeah right they're going to pull up their phone they're going to look for you and if you got a great website and you got some stuff on it they're gonna
26:40
say hey why do I have to go to the city I got this firm right here in our town
26:47
or 10 minutes away from my town who they have a great website they obviously know
26:53
what they're doing they got reviews they got plenty of reviews you know they're
26:58
ranked highly I see them around town they're posting pictures around town why do I have to go to the city right and so
27:05
that's kind of how they both play together right you yeah you are visible but then you are online and so when they
27:11
look at you it's like oh why do I need to go anywhere else this firm can take care of what I need
27:18
right here yeah I love it and I think you know that's if I was to own a law firm maybe
27:25
I'll I'll get one in Arizona where I can own one I'm not yeah I would I would probably put
27:31
offices around outside the the big cities like you know I wouldn't even try to go downtown so you I got a A friend
27:39
of mine kind of uh friend of a a client of ours um he's in the middle of nowhere
27:46
Washington State and um his strategy is that he put offices in like these little
27:52
towns in the office space cost like 500 bucks a month right and some of them don't have attorneys in those towns like
27:58
literally pretty remote but there's main highways and there's he's a car accident attorney right and um his
28:05
strategies very simple but from an online perspective Google business
28:11
profile um get the office set it up push some reviews there get a little bit of a
28:18
strategy and he's he's soaking up you know cases right away pretty much I
28:24
think that's kind of our next you know one of the one of the things on our long-term list is kind of that that same
28:33
approach um finding those locations that are kind
28:40
of on no one's radar um legal Wasteland so to
28:47
speak you know uh that has some you know that have people that need to be um that
28:56
that have legal needs to kind of get into those places help those folks solve their
29:03
legal problems uh while staying on the periphery of the big guys yeah yeah so I
29:10
think that's a great approach for a small firm and to think you're gonna go head to-head you have to be downtown now
29:16
I got I got a prospect right now that was referred by a friend of mine and
29:21
he's under the belief that he cannot compete in his Market at all even though he has in the past you just stop I don't
29:28
know who he's using but it's it's not working for him but he's convinced that uh he can't because Morgan and Morgan's
29:35
not too far away and I was like you're no that's not not correct at all and um
29:41
but he's been told by other marketing people that you got to spend this amazing amount because Morgan and Morgan
29:48
is nearby and you'll never just give up move away somewhere
29:53
else and I'm like you you've lost your mind and so he was at 50 people and and
29:58
uh you know he's experienced a little bit of a a harder time and so you know he's just sold on the fact
30:05
that he's unable to compete and so for any small firms listening it's
30:10
absolutely possible whether it's Grassroots guerilla marketing hitting the ground doing what Lloyd's talking
30:17
about doing whatever you have to do right um but you're going to be able to get work out there get cases if you're
30:23
doing good work you're transparent and you're iic and you have your you know
30:29
work on your own brand of who you are um if people like that they'll they'll come
30:34
knocking and then from a digal standpoint again the big guys can't focus on all of
30:41
it there's going to be cracks and and pieces where you can you can sneak in there and again them Brands they might
30:49
not like the big guy they fall back to the next person or two I lik in it too
30:55
um there was always this big fear like if Walmart came to your town like every other store was going to close down
31:01
right and Walmart came to our town 25 years
31:07
ago some stores may have closed but really what it did is it we have more
31:12
stores open now because it showed the viability of your community that hey it
31:17
is worth something it brings people in and know we have another grocery store or two other grocery stores within like
31:24
three miles of Walmart right um that originally people were just fearful that
31:30
hey Walmart's going to come in there's going to be no more local businesses and it just didn't happen I think the same thing holds true when you when you're
31:37
looking at the Morgan and Morgans of the world maybe coming into your community there's gonna be other ways to kind of
31:46
find folks who don't resonate who don't want to go shop at Walmart who don't
31:51
want to to deal with that kind of big Behemoth same thing holds true on the
31:56
legal services side yeah and I think um I was talking about this on a more recent episode um but
32:06
actually was not even on this podcast I was on someone else's podcast so you might not hear it but um we were talking
32:12
about AI too and and kind of the threat of that and Automation and you know
32:18
white collar jobs and stuff like that so and it's just I think your big you know
32:23
Amazon and the Walmarts they'll automate and they'll use Ai and they'll use things but you're just there to get a
32:30
product and you're not you don't really care about the experience of Walmart you're not going there to be like I
32:36
can't wait to go to Walmart today and buy some stuff but when it comes down to your
32:41
local shops your authentic restaurants uh the the local hardware
32:47
store that you go get specialty stuff at and you talk to people and you you you know instead of going to Home Depot
32:54
right so I got a Home Depot for my for some stuff and then I'm going to go to my specialty store for other
33:01
things we're never going to lose that even if you know you're not going to go to a restaurant and there's no people
33:06
there and it's authentic Italian restaurant no not gonna happen right so
33:11
there's a cut off point where it's like okay I'll do these things like this but I'm not interested in doing other things
33:18
that way yeah exactly I think your big firms again you know it's they they're
33:23
going to get a lot of the cases they're going to get majority of them maybe but there's room for everyone around the
33:29
sides and so don't just shut down or give up and say oh here they come we're
33:35
screwed like there's plenty of work out there and there's plenty of of things and they can't handle all of it you know
33:41
the big as they they are they they just can't handle it all and there's different situations they can't and you
33:47
know kind of a another in some respects if you build up
33:53
your local brand you know in your local community when those big firms have a
33:58
case in your community that needs to go to trial that's going to be kind of a bigger thing they're probably going to reach
34:05
out to you because they're gonna want someone who knows that people know people have seen around on on their team
34:13
for that type of case uh and it's not uncommon for us to get a call
34:18
from a competitor so to speak to be like hey can you help out on this case
34:24
because it's in your community that doesn't that doesn't happen if you just
34:30
give in and don't ever try to build your own brand be your own you know be who you are in your community yeah yeah I
34:38
totally agree with you yeah well I mean it's all good stuff and I again um if you're thinking about
34:44
starting your in firm or if you're just a one attorney you know firm at this moment trying to figure out what to do
34:51
um you you got to make a plan you got to think about these things um talk to Lloyd reach out to him or lots of others
34:58
that have had on this podcast that have have done exactly that and you know I've had plenty on here that they're right in
35:04
the major Metropolitan and they started there and they grown and they were successful uh going against you know
35:11
going against the tide if you will but um if you're outside of a big area small
35:16
town rural areas there's tons of opportunity for you and there's ways to make this work and scale and grow and uh
35:25
you know so just you know appreciate you sharing and kind of what you've done and and some of the cool things that they've
35:31
made you guys and so and also you know looking at Lloyd's site again look at take a look at his site um ljbl
35:37
legal.com uh again impressively doing a lot of the digital SEO things that we do
35:44
in house uh he's done they've done a very good job um the things on his website with the the chat and the layout
35:50
all these things like that that they've done a very good job of so it take some lessons there as well but and then 319
35:58
reviews with the 4.8 so these are things like things you see that what he's doing online if
36:05
that's what you are focused on which you should be what what they what he's done is uh
36:12
spot on it's impressive so you I've seen firms that have been around for 10 20 years with six offices that have like 70
36:19
reviews you know it's like we can't get any like well you're not trying hard enough that's right you to hearken back
36:27
to episode of your you don't have a process in place to kind of to to get you from where you are to
36:33
where you want to be with the reviews a lot of things comes out to process if there's no process and you're
36:40
thinking well yeah we we know how we do that okay is it actually a process written down a document you can pull up
36:47
and follow boom boom boom boom boom boom it's not you know I end up doing this a
36:53
lot the times myself I be like yeah yeah I always do that I just have a thing I do yeah no one else would be able to
37:00
find it and I could probably forget it half the time but if you ask me like oh
37:06
yeah yeah I always I always do that right right you have to write it down get it in the hands of all your staff your people incentivize them um you know
37:14
I'm just talking about reviews at this point but yeah writing content reviews there's so many things that you can be doing for events you know yeah looking
37:22
for events going to events you know you got to put it on your calendar you got to have someone you you know have your
37:28
team always be on the lookout for things that you can participate in yeah speaking a lot
37:35
of you know they're looking for speakers it's not a regardless of how small it is right you know some sometimes you know
37:40
small things that we do are just hey they're having a they're cooking for someone who's sick and they're trying to
37:46
raise money okay we're gonna buy lunch for the whole team I'm gonna send someone over I'm gonna buy an extra you
37:53
know 50 lunches for whoever needs them send them to the homeless shelter or something something right and then they
38:02
post oh thank you for buying you're helping you're feeding people just very
38:07
small things that you you just got to figure out a way to to make your mark in a different way
38:16
yeah and I think like what you said there that's all like systematized too right like we talk about it hey anytime
38:22
you see something let us know ask them every day hey have you seen anything kids doing anything any of
38:29
these you have a different group of friends on Facebook or Instagram than we do right like let us know what's
38:36
happening we even tell our clients like hey if you see something let us know we could call all the time and they're all
38:42
great opportunities one to be a real person in your community which you can then leverage online to show that you
38:48
are a real person yeah I mean other things too is um you know what like my podcast here
38:54
you can do something like this at a local level you live and get on with people in the community and do uh and
39:01
host a live hey uh This Is Us you know you know having a platform for you
39:08
to learn more about the community our our city Our Town that's right um You can uh or get someone to go hey what
39:16
what local shows are there or podcast or make let's get a whole list of them can
39:22
we be on them as a guest um you know whether it's local TV whether it's just
39:27
a a YouTube show I mean you'd be surprised say another like we have a a
39:33
small local newspaper you know and you know newspapers have been dying for years right but we reach out to them all
39:41
the time hey can we put an article in about this can we put an article they will always say yes they are looking for
39:48
Content they're looking for information oh yeah buy an ad they you know they
39:54
need us they need to survive too um you want part of your community but they will gladly put it in then you can take
40:00
that at they'll give you a backlink you put that on your website um you know it's you know more trust indicators more
40:08
Authority building for you while also helping others yeah no you're totally on point I
40:15
mean newspapers Aren't Dead completely but they also they've all moved online and so even if they still print like
40:23
they have an online presence so my local paper here I'm in Virginia Beach we have a local uh it's pilot Virginia pilot or
40:30
Pilot online their domain rating is 81 like so yeah and I send them an article
40:36
about marketing or anything they they publish it almost 100% of the time and
40:41
so you can get also build a distribution list of all the Statewide
40:47
Publications Statewide newspapers and what we'll do is we'll Bo send the same thing right hey we wrote
40:54
this article on this topic and like a handful of pick them up and they backlink and um and they you get that
41:01
exposure so simple things that just take time and attention and planning
41:08
but once you kind of have a process for that then you know you're always new events New Publications opportunities
41:15
and you're just kind of building up that and it's it then becomes just Mindless effort you know to to get that stuff out
41:22
there every month so it makes sense I agree I agree it's a it's a good it's a
41:27
good strategy you know and especially especially if you're new or have a newer
41:34
firm because other folks aren't doing it yeah yeah yeah again it's kind of
41:40
gorilla tactics if you will but it's um tried and true and and uh again it helps
41:45
your digital presence backlinks and it's you know just get that exposure and your name out there um where the the big guys
41:53
aren't paying for it because most of the stuff is free you know so they're not doing the free they're only doing the
41:59
paid because they feel like they have to yeah because they have 100,000$ 200,000
42:04
a million dollars a month spent yep so they they don't look at the free opportunities
42:10
so cool well Lloyd I appreciate you sharing uh all this stuff today and um I
42:18
wanted to end with a couple little things here um and what's your actual location so the city that you're yeah my
42:25
my city is called Luling Louisiana Louisiana all right I love it
42:32
um and I wanted to I know that you're in some masterminds and you you you're
42:37
active in learning and growing yeah and obviously that's why you're on the show so glad we got to learn from you today
42:45
uh but you know few you know what what's some groups out there you recommend um things that have helped you uh get to
42:52
where you're at um I've I've been a member of great legal marketing for quite a while
42:57
Ben glass Brian glass his son we're Mastermind members of that group um
43:05
learned a lot from from them uh pilma Ken Hardison's group um Charlie
43:13
man I think he's doing his own thing now used to be with with Ben but he's a wealth of ideas and information um great
43:21
person to learn from and then just getting into books you know reading a lot of books you know 10x is easier than
43:28
2x good to Great you know EOS I mean there's a lot of things out there they
43:33
may not all apply right away to you you may have to read them get some ideas and put them on the shelf for you to grow
43:39
into U but it's it's important to just kind of be exposed sometimes to the
43:45
possibility so you can kind of start developing in your own mind the pathway
43:50
to there it might not be overnight might not be you know within a year or two but
43:56
put it put it down develop a a kind of process of playing to get there and uh
44:01
you know be committed to it be be committed to to your vision
44:07
um and just ask ask ask folks who've done it be put yourself in those rooms
44:14
and it'll some of that stuff will rub off on you you'll be inspired and and I think that's kind of the important
44:21
thing yeah I totally agree with you and um I think you know one of the takeaways there which is also helped me is not
44:28
just one room but getting in multiple rooms and trying different things and exposing yourself yeah to other ideas
44:34
and different people and you might try a coach for a while and then you switch to a new coach every you know every once a
44:40
while you need to refresh and and bring in someone else so I think you know what Lloyd's done there is he's he's he's not
44:46
just kind of like stuck at one thing it's like I'm GNA go and explore and try the things and and learn from other
44:52
folks and if you can just soak up a little bit get a little something here and there than is it's awesome so well
45:00
Lloyd uh anything else you want to share before we go no I appreciate you having me on if anyone wants to reach out uh
45:07
can send me an email Lloyd it's just one l l yd ljbl legal.com I'd be more than happy
45:15
to answer any questions talk to folks who are thinking about trying to do the same things um and I appreciate you
45:22
having me on Kevin no absolutely yeah so please everyone uh Reach Out if you have
45:27
if you if you're watching this and you're on LinkedIn or somewhere you can leave a comment leave a comment you can tag either one of us or if you want to
45:35
connect with him and uh you're not sure how you can always reach out to me through Linkedin message or or whatever
45:42
and I'll connect to two of you but L thank you so much for sharing today everyone else have a great day and good
45:49
luck running your law firms we'll see you on the next show right thanks guys
45:54
all right Lloyd you can St on with me everyone else have a great day
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